Supermarkets’ private-label GM and HBC goods give national nonfood brands a run for their money
It is no surprise nonfood private label will get a boost in poor economic times. But retailers add a caveat — nothing sells without quality and value. Bi-Lo, Mauldin, S.C., is capitalizing on the opportunity to boost its nonfood private-label profits through its Top Care and Paws Premium brands. The retailer also offers private-label metal bakeware, batteries, light bulbs, pet supplies and photo supplies. “We position our corporate brand as a value alternative to the name brand,” said Bill ...
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