ETERNAL SUMMER HAIR
CHICAGO — Consumers can channel beachy summer hair all year long with Charles Worthington London's new Big Hair Full-Volume Texturizing Salt Spray. The spray's “sure shot” delivery system places product directly where it needs to go, targeting areas that need a boost of volume or texture, the company said. “Big hair” consumer advertising will support the launch in national magazines, including InStyle, Lucky, Allure and others. Other advertising will include freestanding inserts and regional outdoor signage.
SPRINGFIELD COMES HOME
CENTURY CITY, Calif. — Consumers can finally take home a feature-length film starring the family they can't get enough of, the Simpsons, on Dec. 3 from Twentieth Century Fox Home Entertainment. “The Simpsons Movie” on DVD and Blu-Ray Disc will be supported by pre-street awareness that will extend through the fourth-quarter holiday season, according to Fox. In addition to in-store promotional support, a majority of the media spend will go toward national television and online outlets. An extensive publicity campaign will target men, women, teens and families via broadcast and print feature placements, as well as news-generating stunts and events.
EARTH-FRIENDLY WASTE
TRENTON, N.J. — General merchandise company TerraCycle here has teamed with Honest Tea, Bethesda, Md., and Stonyfield Farm, Londonderry, N.H., to launch two promotional recycling programs called the “Drink Pouch Brigade” and the “Yogurt Brigade.” TerraCycle produces organic products such as its Worm Poop plant food by using waste — such as feeding trash to worms — and then packages those products in used soft drink, juice and yogurt containers. The new programs allow retailers to collect these items in return for cash, which can then be donated to a charity of choice. The yogurt containers will be made into Yo-Pot planting pots, and the pouches will be made into handbags tentatively scheduled to be sold at major retailers in 2008.