AN ENCHANTED GIFT
BURBANK, Calif. — To celebrate tomorrow's release of Disney's “Enchanted” on DVD and Blu-ray, Buena Vista Home Entertainment has partnered with Teleflora, Los Angeles. Teleflora has designed an “Enchanted” bouquet, inspired by the story of a fairy-tale princess who is banished to modern-day New York City. When consumers purchase Teleflora's new floral arrangement at teleflora.com, flowerclub.com or findaflorist.com and the DVD or Blu-ray Disc of “Enchanted,” they will be eligible for a $5 mail-in rebate. In addition, Disney is hosting an online sweepstakes.
PURE AND CHARITABLE
NEW YORK — Pure & Natural here, a new line of personal care products, has partnered with veterans from Bravo TV's hit “Project Runway” for a joint charity venture. Four former contestants are each designing a handbag utilizing Pure & Natural's biodegradable bar soap packaging. The packaging is embedded with seeds that, when planted, will sprout baby's breath. Each of the bags will be auctioned off by Clothes Off Our Back, Los Angeles, an organization that hosts charity auctions, with proceeds benefiting the Earth Pledge Seed Blitz program, New York, which teaches urban children the value of plants.
GRAPE RELIEF
CHESTER, N.J. — Adams Respiratory Therapeutics is adding two products to its Delsym brand of cough products: Delsym 3-ounce Grape for Adults and Delsym 3-ounce Grape for Children. Both products contain dextromethorphan polistirex in an extended-release formula to relieve cough for a full 12 hours per dose. The launch of Delsym Grape will be supported by a dedicated advertising campaign and will be featured in other advertising and promotional materials.