Health and beauty care department managers and product suppliers will probably look back at the years between 2004 and 2007 as the time when men started paying a lot more attention to their appearance. Dollar sales of male-specific HBC products grew by 9% during that period, according to Chicago-based market researcher Mintel, and guys seemed to be willing to try a lot of new things, ranging from body sprays and premium shampoos to anti-aging creams and all-natural hair gels. Those years ...

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