After enjoying several years of solid growth, the men's HBC category has turned sluggish, but it may improve with the economy
Health and beauty care department managers and product suppliers will probably look back at the years between 2004 and 2007 as the time when men started paying a lot more attention to their appearance. Dollar sales of male-specific HBC products grew by 9% during that period, according to Chicago-based market researcher Mintel, and guys seemed to be willing to try a lot of new things, ranging from body sprays and premium shampoos to anti-aging creams and all-natural hair gels. Those years ...
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