MORE OTC PRODUCTS on the shelves mean more choice for consumers ‚ÄĒ and more opportunity for supermarket pharmacies. As the health care industry moves toward mandatory coverage, retailers are reviewing their marketing efforts. At Publix Super Markets, Lakeland, Fla., it's about building relationships with patients. ‚ÄúOur philosophy is to know our customers, and we try to transfer that ideal to our pharmacy operations,‚ÄĚ said Publix spokeswoman Maria Brous. ‚ÄúThe same culture you find within our ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.