Retailers are hoping to win with “The Biggest Loser.”
While many categories have taken a hit from the economy, a hit TV show that emphasizes health and wellness could provide a sales lift during the traditional sales season for fitness products in January.
Among many other supermarket companies, Bashas', Chandler, Ariz., and Coborn's, St. Cloud, Minn., will offer a promotion in that period based on 11 licensed products from the hit NBC TV reality weight-loss series, “The Biggest Loser.” ...
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