Books provide good profit for retailers, but more promotions are needed to move books this gift-giving season
Supermarket retailers who scrutinize their reading racks may yearn for the magic to return. That magic represented 15 million copies of last year's blockbuster “Harry Potter and the Deathly Hallows” book that sold within 24 hours of its release. The unprecedented media frenzy around the book, which helped drive retail sales prior to its release, is rare. The final edition to the seven-book J.K. Rowling series pushed hardcover juvenile sales up 13% in net dollar sales and a 10.5% increase ...
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