STRENGTH OF BRAND: Quality and value-added skin care brands meet consumer needs. INNOVATION: Investment in R&D produces science-based innovations. RETAILERS RECOGNIZE L'Oreal Paris as the industry leader in skin care. The beauty company addresses consumers' changing needs with new branded formulas. This year, for example, it rolled out an anti-sagging and hydrating facial cream under the Dermo-Expertise Age Perfect brand. The company invests heavily in R&D research. Last year, ...
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