Pet owners refuse to skimp on their animal companions, and supermarkets are more than happy to help as retailers scramble to get their share of the $10 billion pet supply segment
The occasional bone and an old rug to sleep on simply won't cut it for today's household pets. “Because we now think of pets in human terms, we're no longer happy just to buy our pet something that would make them happy on pet terms,” said Bob Vetere, president of the American Pet Products Association. “We're upgrading, and what we're doing is we're buying nicer toys and lots of things besides just food and other bare necessities.” Whether the pets themselves demand this level of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.