New forms of dietary supplements are showing promise in mainstream retail channels
Taking a dietary supplement is no longer as simple — or mundane — as swallowing a pill. From dose-measured sticks and gummies, to liquid shots and topical lotions, a number of new delivery systems on the market is making the category more accessible to consumers of all types. “Supplements are a universal attractor,” said Abraham Nabors, supplements manager at Mustard Seed Market & Café, Solon, Ohio. “There's a nice cross-section of our customer base that takes supplements in one form ...
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