Retailers are catering to finicky pet lovers by broadening their assortment of specialty products. Take West Point Market, Akron, Ohio, which opened a 1,500-square-foot section called “Paws” in 2011 that stocks only natural, organic and low-allergen cat/dog treats and food. The section features unique items like wheat-free dog bones, turkey jerky and sweet potato biscuits. West Point attends trade shows to find new and innovative pet foods, grooming products and ...

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