A study to be released at this week's Private Label Manufacturers Association Private Label Trade Show in Chicago says skin care is a difficult, but potentially lucrative, avenue for expanding store brands, said Jim Wisner, president, Wisner Marketing Group, Libertyville, Ill. Of 10 case studies in the study — “Center Store Renewal: Leveraging Private Label to Drive Growth” — facial skin care was viewed as a particularly challenging category for supermarkets, both because of the range of ...
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