A study to be released at this week's Private Label Manufacturers Association Private Label Trade Show in Chicago says skin care is a difficult, but potentially lucrative, avenue for expanding store brands, said Jim Wisner, president, Wisner Marketing Group, Libertyville, Ill.
Of 10 case studies in the study — “Center Store Renewal: Leveraging Private Label to Drive Growth” — facial skin care was viewed as a particularly challenging category for supermarkets, both because of the range of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.