The sunscreen category garnered an estimated $735 million in sales in 2011 and is expected to grow to $1.1 billion by 2016.
Sports, Kids, Babies
The most popular brands at Weis reflect a broader trend. Products emphasizing their sport or active aspects including Coppertone Sport, Banana Boat Sport Performance and Neutrogena Wet Skin suntan lotions were among the top-selling in supermarkets, drug stores and mass merchandisers (excluding Wal-Mart) combined, during the 52 weeks ending May 13, according to SymphonyIRI Group. For families, Coppertone Kids, Coppertone Water Babies, and Neutrogena Pure and Free Baby were among the top ...
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