Supermarket hair care shows signs of age as the recession, channel competition and niche marketing take their toll
Hair care products have long been a staple of any supermarket's health and beauty care section. What started with simple displays of shampoos and conditioners has grown over the years to encompass holding sprays and gels, men's and women's coloring, pomades, rinses and serums. Today, the category is complex and diverse, catering to multiple price points and sensibilities. “We currently include shampoos, conditioners, gels and sprays in our hair care category and are moving to incorporate ...
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