OTTAWA, Ill. – Two Supervalu-supplied independent grocers, Handy Foods here and Newton IGA, Newton, Ill., have partnered with Excentus Corp., a fuel site marketing programs provider, as well as with local Marathon Oil to introduce a cross-marketing program that gives consumers discounts on gasoline at Marathon Oil for purchasing certain products at the grocery stores. The program, branded as “Pump Perks” in both locations, is managed by Supervalu’s regional office in Kenosha, Wis., and began ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.