STRENGTH OF BRAND: Nature's Bounty, nationally distributed, scores high consumer recognition. IN-STORE EXECUTION: Category supported at shelf and through retail-supported promotions. FOCUS ON COSTS: Efficient distribution results in competitive retail prices. NBTY HAS BUILT ITS reputation with retailers by staying true to its mission: Deliver the highest-quality nutritional supplements with the best value. When it comes to vitamins sold at retail and within other distribution channels, ...
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