GREEN CLEANING COMPANIES WANT TO WIPE away any misperceptions: They're just as tough on germs and dirt as any conventional line, and their prices are pretty good, too. Judging by sales performance over the past couple of years, more consumers believe them. According to data from SPINS, sales of natural household cleaning products in the conventional retail channel have increased 53% since 2007, to nearly $250 million. Most of that growth came before the recession hit. But still, the ...

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