Supermarkets needed to step up to the plate if they were to compete against mass merchandisers in nonfood sales during the recession. Shoppers were looking for bargains wherever they could find them, especially on commodity nonfood products. Supermarkets looked for creative ways to provide value. Some resorted to fuel and food perks to drive traffic into their stores. Giant Eagle and others tied their fuel perks to gift card purchases to stimulate sales, especially during the fourth ...

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