STEVENS, Pa. — Christmas decoration sales are expected to lie flat this year even as consumers blow up last year's inflatable snowmen. Sales for 2006 came to about $9.3 billion and are expected to be the same this year, according to a study of the seasonal decorations market from Unity Marketing. "Innovation drives the seasonal decorations market and this year there is nothing really new to capture people's imaginations and compel them to buy," says Pam Danziger, president of Unity Marketing. Last season’s outdoor balloon inflatables contributed to the 9.5% growth in sales of Christmas decorations from 2005 to 2006. “The biggest innovation this year is the prelighted Christmas tree, which eliminates a major hassle in decorating. But with prices ranging $250 and above for the better offerings, this isn't the season when people are likely to 'trade up' to a more luxurious Christmas tree alternative. They will wait until next year, when hopefully they will feel more flush.”

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