Giant Eagle Expands $4 Rx, Lowers Prices on HBC

Nov 8, 2007 8:00 AM


         Subscribe in NewsGator Online   Subscribe in Bloglines

PITTSBURGH — Starting today, Giant Eagle’s $4 generic prescription program is expanded to include over 400 drugs. The program launched in late 2006 with just over 300 drugs and covers 30-day supplies. In addition, the retailer has reduced prices on hundreds of over-the-counter health and beauty care items, the company reported. “The program’s expansion, coupled with a major price reduction on hundreds of drug store items in our health and beauty care aisles, ensures that we continue to deliver the best overall value to our customers,” said vice president of pharmacy Randy Heiser, who called the expansion “the largest of its kind by a major retailer.” Wal-Mart’s $4 generic program, started in September 2006, includes 361 products. “The generic medications included here are popular drugs that will help our customers, particularly senior citizens and those with families, live a healthy lifestyle,” Heiser said. The $4 generics program is an extension of the company’s ongoing focus to take costs out of its internal operations and invest those savings into lower everyday prices for customers, the company stated.

Read More of Today's Headlines

Subscribe / Renew to Supermarket News

Supermarket News

The most reliable source of industry news and insight...in print and online.

Most Viewed News

Read More News

Retail Analytics
Brian Ross

View All Questions

Refresh: A Whole Health Blog

Bob Vosburgh

Bob Vosburgh:

Read More Refresh

Articles by Market
Retail/Financial
Executive Changes
Grocery/Center Store/
Brands
Health & Wellness
In-Store Bakery/Deli/Meals
Logistics
Marketing
Meat/Seafood/Dairy
Nonfoods/Pharmacy/HBC
Produce/Floral
Specialty/Ethnic
Technology
Key Issues
Food Safety/Recalls
Legislation/Regulations
Sustainability/Green
Resources
2009 Trade Show Calendar
Campbell: Innovate
for Impact
Photo Galleries
Profiles & Rankings
Refresh: A Whole
Health blog
RSS
SN Data
Total Access Blog: Expo East
Webinars
White Papers/Studies

Back to Top

Subscribe to SN

Latest Cover

IRI Fast Trends

The Baby Boom generation is long-known to be a trend-setting group, and its impact on the CPG industry is huge. Read about it in the latest IRI Times and Trends report.

SN Free Daily Update

newsletter image

The food trade’s leading daily news service. Register Here

Upcoming Events

January
11-14
IDFA Dairy Forum 2009
International Dairy Foods Association
Disney’s Yacht & Beach Club Resort
Walt Disney World, Fla.
202.737.4332

18-20
34th Winter Fancy Food Show
The National Association for the Specialty Food Trade
Mascone Center
San Francisco
212.482.6440

View All Upcoming Events

Jobs/Classifieds

View All Classifieds

Premium Content

NGA: A Delicate Balance

NGA: A Delicate Balance

Independent retailers, represented by the National Grocers Association, Arlington, Va., are proving they can grow their businesses while facing price competition...

Supermarket News Pinching Pennies

Pinching Pennies

The turbulent economy took center stage this year as the inflated cost of living dictated everything from what consumers ate to where they shopped.

Value Judgment

Value Judgment

In 2009, shoppers will reward supermarkets that offer solutions for making meals and saving money

Supermarket News Making the Cut

Making the Cut

The economy may be in recession, but consumers are still willing to spend on convenient, healthy foods — a trend that has made value-added produce a resilient, growing category.

Cool Running

Cool Running

With the entire country as its laboratory, Wal-Mart Stores has been conducting step-by-step experiments to create the ultimate “green store.”