Latest News > Nonfoods Section > Gillette and Katherine McPhee Launch New Razor

Gillette and Katherine McPhee Launch New Razor

Feb 20, 2007 3:00 AM

BOSTON -- Gillette introduced its Fusion Power Phantom razor at a one-night only "Phantom Night" event hosted by chart-topping songstress Katharine McPhee at 7 World Trade in New York City. The event, specifically designed to appeal to guys, featured a video game lounge, plasma televisions broadcasting "greatest moments" in sports, poker and blackjack tables, the sounds of DJ Sky Nellor and a Gillette shaving station. "Phantom Night was a great way to introduce our latest razor to guys, allowing them to experience Fusion Power Phantom in a relaxed, entertaining environment," said Kelly Vanasse, associate director, Gillette. Gillette Fusion Power Phantom combines the technology of Gillette Fusion Power with a jet-black handle featuring copper and silver accents.

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