Gillette Leads Nonfood Pacesetters

Mar 20, 2007 3:00 AM

CHICAGO -- Information Resources Inc. released its “2006 New Product Pacesetters,” a ranking of the year‘s most successful consumer packaged goods brands, yesterday. "These brands truly beat the odds, since less than one-quarter of new brands exceed the $7.5 million hurdle for year-one sales that is required to earn Pacesetter status," said Sunny Garga, president, IRI Business and Consumer Insights. Gillette Fusion men's shaving products topped the nonfood list with $191 million in sales for the year. Next up were Tide with Febreze laundry detergent at $138 million, Scott Extra Soft toilet tissue at $109 million, Tide Coldwater laundry detergent at $93 million and All Small & Mighty concentrated laundry detergent at $57 million.