H-E-B Sells Its Own Brand of Cell Phones

Jun 4, 2007 8:00 AM


         Subscribe in NewsGator Online   Subscribe in Bloglines

SAN ANTONIO — H.E. Butt Grocery Co. here is now offering customers H-E-B prepaid cell phones and calling minutes. The supermarket began testing the concept in Rio Grande Valley, Texas, two months ago and has since rolled it out to most of its stores, except those in Houston, according to a report from the San Antonio Express News last week. The rollout will be extended to Houston as well. Cell phone packages ranging from $20 to $100 include unlimited nights and weekends on a nationwide Sprint PCS network that is offered through Austin-based Fusion Mobile. The phones, which cost between $50 and $90, and related services are branded by H-E-B.

Read More of Today's Headlines

Subscribe / Renew to Supermarket News

Supermarket News

The most reliable source of industry news and insight...in print and online.

Most Viewed News

Read More News

Retail Analytics
Brian Ross

View All Questions

Refresh: A Whole Health Blog

Bob Vosburgh

Bob Vosburgh:

Read More Refresh

Articles by Market
Retail/Financial
Executive Changes
Grocery/Center Store/
Brands
Health & Wellness
In-Store Bakery/Deli/Meals
Logistics
Marketing
Meat/Seafood/Dairy
Nonfoods/Pharmacy/HBC
Produce/Floral
Specialty/Ethnic
Technology
Key Issues
Food Safety/Recalls
Legislation/Regulations
Sustainability/Green
Resources
2009 Trade Show Calendar
Campbell: Innovate
for Impact
Photo Galleries
Profiles & Rankings
Refresh: A Whole
Health blog
RSS
SN Data
Total Access Blog: Expo East
Webinars
White Papers/Studies

Back to Top

Subscribe to SN

Latest Cover

IRI Fast Trends

The Baby Boom generation is long-known to be a trend-setting group, and its impact on the CPG industry is huge. Read about it in the latest IRI Times and Trends report.

SN Free Daily Update

newsletter image

The food trade’s leading daily news service. Register Here

Upcoming Events

January
11-14
IDFA Dairy Forum 2009
International Dairy Foods Association
Disney’s Yacht & Beach Club Resort
Walt Disney World, Fla.
202.737.4332

18-20
34th Winter Fancy Food Show
The National Association for the Specialty Food Trade
Mascone Center
San Francisco
212.482.6440

View All Upcoming Events

Jobs/Classifieds

View All Classifieds

Premium Content

NGA: A Delicate Balance

NGA: A Delicate Balance

Independent retailers, represented by the National Grocers Association, Arlington, Va., are proving they can grow their businesses while facing price competition...

Supermarket News Pinching Pennies

Pinching Pennies

The turbulent economy took center stage this year as the inflated cost of living dictated everything from what consumers ate to where they shopped.

Value Judgment

Value Judgment

In 2009, shoppers will reward supermarkets that offer solutions for making meals and saving money

Supermarket News Making the Cut

Making the Cut

The economy may be in recession, but consumers are still willing to spend on convenient, healthy foods — a trend that has made value-added produce a resilient, growing category.

Cool Running

Cool Running

With the entire country as its laboratory, Wal-Mart Stores has been conducting step-by-step experiments to create the ultimate “green store.”