Kroger Partners With NASCAR Driver, Kimberly-Clark
Feb 12, 2008 6:00 AM
DAYTONA BEACH, Fla. — NASCAR driver Brad Coleman will have a paint scheme on his race car that features 181 Kroger employees from the southwest division who have been recognized for their service. The car will debut at Saturday’s Camping World 300 at Daytona International Speedway here. The promotion takes place through a partnership between Coleman’s primary sponsor, Kimberly-Clark, Irving, Texas, and Kroger, Cincinnati. “I keep looking at the different faces on the car and wonder what each of them has done to be recognized for their hard work,” said Coleman, who will be competing in the full NASCAR Nationwide Series campaign. The hood of the car garners the tag line, “Together, we’re powered to win.”
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