LAKELAND, Fla. — Publix is promoting the adoption of electronic prescribing capabilities in Florida. Last week, the retailer joined the ePrescribe Florida Collaborative, a group formed by Blue Cross Blue Shield of Florida, Jacksonville; Humana, Louisville, Ky.; and AvMed, Gainesville, Fla., in December 2006. “E-Prescribing is a more efficient, safe and secure method of transmitting prescriptions to the pharmacy,” Brous said. “It gives you a prescription that is easy to read and understand.” Electronic prescriptions incorporate patient medical information with health plan formulary, patient eligibility and medication history. All Publix pharmacies are currently set up to receive electronic prescriptions, Brous said.

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