Two Supervalu-Supplied Grocers Promote Local Gasoline
May 7, 2007 12:09 AM
OTTAWA, Ill. – Two Supervalu-supplied independent grocers, Handy Foods here and Newton IGA, Newton, Ill., have partnered with Excentus Corp., a fuel site marketing programs provider, as well as with local Marathon Oil to introduce a cross-marketing program that gives consumers discounts on gasoline at Marathon Oil for purchasing certain products at the grocery stores. The program, branded as “Pump Perks” in both locations, is managed by Supervalu’s regional office in Kenosha, Wis., and began yesterday. The retailers use the Excentus reward-marketing engine to track purchases of promoted items and the subsequent fuel discounts. This technology connects the grocery store with the partnering Marathon gas station nearby.
Subscribe / Renew to Supermarket News
The most reliable source of industry news and insight...in print and online.
- Subscribe Today and gain instant access to the online SN Archive
- Renew
- Sign up for email newsletter
advertisement
Most Viewed News
A panel of professionals answers your questions on a variety of topics.
Retail Analytics
Brian Ross
In This Week's Viewpoints
David Orgel:
Why Ethnic Retailing Surges Despite Tough Times
Mark Hamstra:
Economy Creates Opportunity for Store Brands











