CEO Stephanie Skylar expects Rays customers to embrace the new Chief Market name.
LIMA, Ohio — Chief Super Markets has converted its three Rays stores in this market to the Chief banner — just one of many changes unfolding at the 11-unit independent operator. “We are working through a number of initiatives at the company,” Stephanie Skylar, president and chief executive officer, Chief Super Markets, told SN. Among the biggest initiatives is a revamp of the chain’s loyalty-card program. In conjunction with the name change, the Defiance, ...
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