Fairway is one of the initial retailers participating in the new Google Shopping Express same-day delivery service in Manhattan.

Other participating retailers in NYC include Costco, Walgreens and Target.

On its Facebook page, Fairway announced the new service, and promoted its private labels:

Google Shopping Express, which launched in the San Francisco Bay Area last year, is also rolling out to consumers in West Lost Angeles, Calif.

Google is currently offering free delivery for six months, plus a $10 coupon on the first purchase.



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