Harris Teeter said Thursday it has launched a new option as part of its Express Lane Online Shopping program — an annual fee rather than a monthly or per-order payment.
For $99.95 a year, shoppers can place as many orders as they like, rather than opting to pay $4.95 per order or $16.95 per month.
Harris Teeter, Matthews, N.C., a division of Kroger Co., Cincinnati, launched the Express Lane Online Shopping program in 2000 and earlier this week introduced it at its 150th location — a new store in Baltimore.
Under the program shoppers place an order online for any products carried at the stores; those orders are put together by the chain’s associates within a minimum of four hours. The chain said it waives the $4.95 service fee for first-time users.
According to Danna Jones, the chain’s communication specialist, “Our shoppers love the convenience of [the] online shopping service. While they are running kids to and from soccer practice and managing their busy lives, we take care of the shopping. Our Express Lane experts not only hand-select the highest quality and freshest items available but they also load the groceries into the shopper’s car and process payments curbside.”
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