A time-strapped consumer may buy a pizza on impulse, but what about impulse recipe planning? A new service called Popcart — developed by FreshDirect and the social recipe network Foodily — encourages consumers to do just that. Through a browser bookmarklet, users highlight ingredients on any online recipe and those products are automatically added to a FreshDirect shopping list. The shopping list is streamlined to identify items that shoppers may already have in their ...

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