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On Topic: The impact of AmazonFresh
Five supermarket industry responses to: How significant a factor in the grocery industry can AmazonFresh be?
January 30, 2014
2 Min Read
Q: How significant a factor in the grocery industry can AmazonFresh be?
“I think everyone in the world is struggling with home delivery and I don’t see why Amazon would be any different from anyone else. Even the best operators in online grocery, like Tesco and Ocado, the best they can do is break even. It’s going to be a long time before we see a profitable business model.”
— DAVID S. ROGERS DSR Marketing Systems
“It’s a long way from being a real threat. We looked at the first AmazonFresh in Seattle and found it doesn’t have the depth and range of products that a Peapod, a ShopRite or a Coborns does. So I don’t see Amazon being a threat in established Coborns markets like Minneapolis-St. Paul, or in well-developed Peapod markets.”
— BURT P. FLICKINGER III managing director, Strategic Resource Group
“AmazonFresh’s expansion into other markets in 2014 will be the most important factor driving food retailers to seriously respond to the online shopping opportunity. Customers want online shopping and retailers in these markets must respond to them.”
— BILL BISHOP chief architect, Brick Meets Click
“The Internet shapes the way people grocery shop, showing them dishes around the world without their having to leave home and demonstrating, via food blogs and videos, how to cook those same foods. The part that has not worked so far is online grocery shopping, and The Hartman Group’s research shows 54% of people online say they are not likely to buy food there.”
— THE HARTMAN GROUP
“Though the ultimate size of this segment remains to be seen, we must assume that home shopping will continue to appeal to a growing portion of our customer base for the foreseeable future. However, due to a number of factors, I believe that bricks-and-mortar retailers who can combine these two worlds will ultimately be best positioned to satisfy customers.”
— JERRY GOLUB CEO, Price Chopper Supermarkets
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