Kroger, once considered a laggard among food retailers pursuing an e-commerce strategy, will leap into the field through a proposed acquisition of vitamin-and-supplement e-tailer Vitacost.com. Kroger said it would pay approximately $280 million for Boca Raton, Fla.-based Vitacost. The acquisition would provide Kroger with extensive e-commerce experience and what it called “a substantial platform” including technology and ship-to-home fulfillment centers with the ability to serve ...
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