Kroger, once considered a laggard among food retailers pursuing an e-commerce strategy, will leap into the field through a proposed acquisition of vitamin-and-supplement e-tailer Vitacost.com. Kroger said it would pay approximately $280 million for Boca Raton, Fla.-based Vitacost. The acquisition would provide Kroger with extensive e-commerce experience and what it called “a substantial platform” including technology and ship-to-home fulfillment centers with the ability to serve ...

Subscribe to digital access - Register for Premium Account

Why Subscribe To SN Digital Access?

Digital Access gives you unlimited online access to our most premium news and analysis such as Vitacost buy will jumpstart Kroger ecommerce. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.


Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.