Giant Eagle’s Henriksen Receives SN’s Marketer of the Year Award

Lisa Henriksen, vice president of marketing and own brands of Giant Eagle in Pittsburgh, is leading the effort to drive both employee and customer engagement. Her success at expanding Giant Eagle’s marketing message across a broadening array of media earned her SN’s 2011 Marketer of the Year Award. She was recognized during two award presentations: the first at FMI Midwinter Conference in Phoenix in January and then more recently at Giant Eagle’s headquarters in Pittsburgh.

SN Publisher Jerry Rymont (left) presented the award to Henriksen at the Friends of the Industry Dinner during FMI’s Midwinter gathering. With them is Dan Bagan, Penton senior vice president. (FMI Friends of the Industry photos by Event Photography)

Celebrating the Network of Executive Women’s 10th anniversary during the Friends of the Industry Dinner were, left to right, Kraft Foods’ Regenia Stein, Wal-Mart’s Michelle Gloeckler (NEW president) and Accenture’s Mike Gorshe.

Referring often to the value of Giant Eagle’s 36,000 “Team Members,” Henriksen told SN how the banner is seeking to enhance its already strong position in the market, including rolling out a new marketing campaign using the tag line, “That’s My Giant Eagle Advantage,” a reference to the chain’s Advantage Card loyalty program. (Store photos by Jack Wolf)

Giant Eagle marketing calls attention to an expansive — and frequently replenished — produce offering.

A recent “New You” campaign at Giant Eagle underscores the banner’s health and wellness offerings.

An in-store sign revamp in 2010 sought to simplify the messages to consumers. Bright yellow signs signify cost-savings opportunities.

The “New You” campaign is featured through the store and in media.

Giant Eagle is known for its fuelperks! program, which allows customers to earn 10 cents off per gallon of gasoline per $50 spent in stores.

Discounts at the pharmacy, such as $4 generic prescriptions, form a key element of Giant Eagle’s value message.

In a ceremony at Giant Eagle’s headquarters in Pittsburgh, Lisa Henriksen received the SN Marketer of the Year Award from SN Editor-in-Chief David Orgel. At left is Ramin Eivaz, chief marketing officer of Acosta Sales & Marketing, the award sponsor. SN Publisher Jerry Rymont also participated.

Giant Eagle’s Rob Borella, senior director of corporate communications, distributes replica SN awards to commemorate the contribution of each marketing team member.

Celebrating Giant Eagle’s receipt of Chairman’s Citation Award from American Diabetes Association were, from left, Lisa Henriksen; Tina Thomson, marketing manager for community relations, the associate chiefly responsible for the retailer’s relationship with ADA; and Rob Borella. The award recognizes organizations that have a positive impact in advancing the mission of the ADA.

Approximately 80 associates and partners attended the awards gathering at Giant Eagle’s headquarters. The retailer trumpeted another recently received award, the Marketer of the Year Award from the Pittsburgh Chapter of the American Marketing Association.