A major factor in Ahold’s sales growth in recent years — as well as its success in negotiating with vendors — has been the success of its multi-tiered private-label program. Ahold recently switched to a unified look across all of its chains for its national-brand-equivalent line, and this month began touting the new packaging for its Guaranteed Value private label that makes the product stand out on the shelf, Martin said. Other labels include Nature’s Promise ...

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