A major factor in Ahold’s sales growth in recent years — as well as its success in negotiating with vendors — has been the success of its multi-tiered private-label program. Ahold recently switched to a unified look across all of its chains for its national-brand-equivalent line, and this month began touting the new packaging for its Guaranteed Value private label that makes the product stand out on the shelf, Martin said. Other labels include Nature’s Promise ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.