Four years after legendary Procter & Gamble head Alan George “A.G.” Lafley bid adieu to P&G, the recently reinstated chairman, president and CEO is reaffirming his famous mantra: “The consumer is boss.” Taking cues from users of billion-dollar brands like Pampers, Crest and Tide wasn’t exactly the retirement plan, but when Lafley’s handpicked successor Bob McDonald stepped down amid distraction from critics, P&G called on ...

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