Dick Boer believes in the course he’s set for Ahold. The chief executive officer of the Dutch-based retailer in 2011 set a strategy he called “Reshaping Retail” that contemplated using Ahold’s local brands with its global size and scale to grow behind shopper demands for convenience and value. The strategy emphasizes improved loyalty, wider geographic reach and broader product offerings, supported by cost reductions and improved relationships with employees and ...
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