Generation Y is the food retail industry’s white whale. These 18- to 34-year old “Millennial” consumers spend $170 billion each year, according to a comScore report, but their shopping habits are pretty different from previous generations’. Tamara Barnett, senior director of strategic insights at the Hartman Group, calls this generation “brand agnostic.” And so Millennials have been a driving force behind the rise of private ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.