Led by John Bilbrey, Hershey Co. has been investing in itself. The manufacturer upped its advertising budget by 20% since 2008. “We believe that putting strong, effective marketing support behind our brands is key to driving the consumer affinity and purchase of our brands,” Hershey’s president and CEO said. “We have very effective and likeable advertising behind a wide range of our key brands supporting our base business, new products as well as international ...

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