When it comes to launching new brands, Kees Kruythoff believes some of the best come from within. So he has taken several of Unilever’s global brands, and introduced them in the U.S. For example, to fill a gap in the skincare market in the U.S., where 58% of people perceive they have sensitive skin, the company introduced Simple Skincare last year. The brand was previously only sold in the U.K. “We were able to speak to this sector in an authentic way, and we had the global ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.