When it comes to launching new brands, Kees Kruythoff believes some of the best come from within. So he has taken several of Unilever’s global brands, and introduced them in the U.S. For example, to fill a gap in the skincare market in the U.S., where 58% of people perceive they have sensitive skin, the company introduced Simple Skincare last year. The brand was previously only sold in the U.K. “We were able to speak to this sector in an authentic way, and we had the global ...

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