Major coffee players are waking up to the smell of a proposed joint-venture that will combine Mondelez International’s coffee business with that of D.E. Master Blenders to create the world’s leading pure-play coffee business. The new company, to be called Jacobs Douwe Egberts, will include Senseo, Pilao, Tassimo, Carte Noire and other brands and hold leading market positions in more than two dozen countries. Mondelez will hold a 49% stake in the company as part of the deal which ...

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