After selling off iconic brands like Skippy, Wish-Bone, Ragu, Bertolli, P.F. Chang’s, and SlimFast, Unilever North America president Kees Kruythoff is confident that its leaner food portfolio is poised for sustainable growth. “We remain committed to our global foods and refreshment categories, which include savory [foods], spreads, dressings, tea and ice cream,” Kruythoff told SN. “We’re investing back in our iconic brands through focusing on brand equity and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.