Nestlé Butterfinger Peanut Butter Cups is the single most successful new product launch in the history of Nestlé USA’s confections business. The launch has had a positive impact on the entire Butterfinger franchise, which is up 54.7% YTD. The launch of Nestlé Butterfinger Peanut Butter Cups comes during a year of other successful innovations, including Wonka Randoms gummies. Other new products cater to the growing number of people moving away from the standard ...

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