Jim Keyes should be up to the task of converting a brand that lacked much identity — Fresh & Easy Neighborhood Market — into a profitable business, industry sources told SN, though it could be a tough challenge. Keyes was hired late last year as president and CEO of Fresh & Easy when Yucaipa Cos., the Los Angeles-based investment firm, acquired 167 stores in California, Arizona and Nevada from British-based Tesco, which had established the chain in 2007 but failed to ...
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