Jim Keyes should be up to the task of converting a brand that lacked much identity — Fresh & Easy Neighborhood Market — into a profitable business, industry sources told SN, though it could be a tough challenge. Keyes was hired late last year as president and CEO of Fresh & Easy when Yucaipa Cos., the Los Angeles-based investment firm, acquired 167 stores in California, Arizona and Nevada from British-based Tesco, which had established the chain in 2007 but failed to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.