Whole Foods Market co-CEO Walter Robb often refers to his work not as a profession but as a “mission” to change the way people eat. His work to further that mission is affecting Whole Foods in profound and influential ways. “Walter is a true believer in the mission of the natural foods movement,” said Jay Jacobowitz, president of natural products consultant Retail Insights, Brattleboro, Vt. Robb’s roots in the natural food business date back to 1976 when he ...

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