SPRINGFIELD, Mass. — Big Y Pharmacies in Rocky Hill, Conn., and Longmeadow, Mass., are adding large print and electronic “talking” labels to medications for the visually impaired.

ScripView is a large-print, booklet-style label designed for those with low vision. It is attached to the prescription container and includes the same information as the pharmacy’s regular label.


CONNECT WITH SN ON TWITTER

Follow @SN_News for updates throughout the day.


With ScripTalk, the label is embedded with a microchip that's programmed with all the printed label data. At home, the patient places the container onto a small handheld reader and presses a button to listen for their name, the drug name and instructions, pharmacy contact information, warnings and more. The talking reader is provided at no cost to the customer, according to Big Y, which has teamed with En-Vision America to offer these services.

“These labels give patients independence,” said Anna McClure, director of marketing at En-Vision America, in a statement. “There are stories all the time of terrible mix-ups and mistakes. Our goal is to ensure it never happens again.”

Read more: Big Y Opens Its First C-Store

Suggested Categories More from Supermarketnews