As part of an effort to help its 81 million loyalty cardholders modify behavioral risk factors associated with the most urgent public health issues, Walgreens is launching the “Balance Rewards for healthy choices” initiative. Participants earn Balance Rewards, which can be redeemed for cash rewards at Walgreens by: Tracking exercise with participating fitness devices like Fitbit, Withings and iHealth, and apps such as MapMyFitness, Lose It!, MyFitnessPal and Run Keeper, and ...

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