Target’s Simply Balanced line reflects the chain’s health positioning.
New packaging helps showcase the Simply Balanced private-label line, much of which is organic.
Soups in the Simply Balanced private-label line at Target.
Many of the Archer Farms products have been converted to Simply Balanced.
Target calls attention to Simply Balanced agave nectar and honey with “new at Target” shelf tags.
Target has kept its grocery basket competitive with Wal-Mart’s by using temporary price cuts.
Target is ramping up its emphasis on health and wellness with a new private label, while maintaining its price focus.
Captions by Mark Hamstra
Related story: Target Gets Healthy
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