CHARLESTON, S.C. — Piggly Wiggly Carolina Co. said Thursday it is planning to launch a new branding campaign with the tag line “Local Since Forever.” The campaign is scheduled to begin April 2 across South Carolina and the coastal Georgia region, where the chain's nearly 100 stores operate. The new campaign will first be introduced with a two-minute TV proclamation celebrating Piggly Wiggly’s local ties and company values. Then the campaign will be extended to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.