CHARLESTON, S.C. — Piggly Wiggly Carolina Co. said Thursday it is planning to launch a new branding campaign with the tag line “Local Since Forever.” The campaign is scheduled to begin April 2 across South Carolina and the coastal Georgia region, where the chain's nearly 100 stores operate. The new campaign will first be introduced with a two-minute TV proclamation celebrating Piggly Wiggly’s local ties and company values. Then the campaign will be extended to ...
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