PMA Annual Conference: The Art & Science of Brand Activation
This year's Annual Marketing Conference, "The Art and Science of Brand Activation” is a must-attend for people responsible for brand activation strategies. You'll hear new research unveiled, insights and strategies to reach various demographic targets, case studies from a broad segment of brands, meet four Brand Brilliant marketers to inspire the best in you and, if you are a marketer, have an intimate conversation with Walmart to learn more about how to win with this major customer.
New features include:
*Keynote from Paco Underhill, noted author and consultant, and a glimpse at retail in 2018
*New research unveiled at this meeting from Booz on the omni-channel shopper and best practices in retailer-marketer collaboration
*New research on the "Mansumer”, the growing trend of at-home dads and men as primary shopper
*Social media strategies and cases from Tumblr, Pinfluencer, and others
*Marketer-only meeting with Walmart
*Keynote from CEO of Cannes Lions on creativity
*Tips on how to market yourself as a brand
*Numerous brands speaking including General Mills, E&J Gallo, Kimberly-Clark, WhiteWave Foods, Hasbro, Walmart, Gamestop, Activision, and others.
Keynote from Paco Underhill, noted author and consultant, and a glimpse at retail in 2018
320 North Dearborn Street
Chicago, Illinois 60654