During a year when six in 10 (61.8%) manufacturers reported having at least one SKU dropped in favor of a private label, General Mills Chairman and Chief Executive Officer Kendall Powell appears to have been eating his Wheaties. Under his watch, the maker of Big G cereals, Fiber One bars and Yoplait Delights not only remained relevant, but actually increased its retail distribution thanks to new product innovations. “The number of General Mills items in the average grocery store ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.